You Have to Know Your Business by Dr. Michael Schuster

No matter what kind of business you’re in or what market you intend to serve, you must know certain principles of organizational behavior that hold true across the board whether you are a school, a government, or a dental practice. It’s critical to know how organization works if you’re going to do more than just get by. I mean if you’re going to be happy and productive as you’d like to be. There are crucial differences between a family and a business organization, but there are also similarities.  The primary role of a family is to nurture its members. No matter what other roles if might play, a family that doesn’t nurture it’s members (which is often the case) will essentially be a failure as a family. The primary role of a business is to produce a marketable product or service above and beyond itself. No matter how much it might nurture it’s employees, a business that fails to market an effective product or service, that is to serve its customers/clients/patients effectively, and today, in a unique, distinctive, compelling way, will become obsolete and be demolished. Very few business owners can  operate as one-man shows anymore. Most all of us...

View Article

On Community by Dr. Michael Schuster

We Live in the Community of Our Choosing… Organizational behavior is a term given to the study of how human beings behave in organizations.  The discipline includes not only how ‘individuals’ behave, but also how groups –even organizations themselves behave. In the broadest sense, organizational behavior encompasses virtually the entire field of human psychology, since almost all human behavior occurs in the context of organizations. We are organizational creatures. We are born not only into a society and a culture, but usually into a specific, complex organization: a family.  Our marriages are organizations. We study in schools that are organizations; we earn a living in organizations (communities); at some time or another we will likely worship in an organization (community); and when we die there will be an organization to usher us out of this world. From birth to death we live in some sort of community.   Within the context of organizations and communities lies both our opportunity and potential. A community, an organization attracts and keeps it members because of shared beliefs, shared values and a shared purpose. In my life I’ve belonged to many communities and every community/organization I’ve been a part of had a PURPOSE based on...

View Article

The E-Myth for Dentists by Dr. Michael Schuster

  Michael Gerber wrote a book and sold millions of copies under various titles because of a key true statement he wrote which is the foundation of all his books. “You go to dental school, medical school, law school and you learn the technical skills of your profession and you have an Entrepreneurial Seizure and you think you can start or buy a business that does that work.” A dentist (any professional) with a ‘Technician Mindset’ does what he or she does for ‘inside results’ for themselves! A dentist (any professional) with a ‘Entrepreneurial Mindset” does what he or she does for ‘outside results’ for their patients.   As we witness the speed of change in our Economy and in our Culture, vastly different expectations and demands have occurred in the minds and hearts of the people we call patients. If you happen to be stuck (trapped) in a ‘technician mindset’ then you can be sure that you’ll be left wondering what happened to your practice, your life, your enjoyment, your profits. But, if you are so fortunate to understand that you are both; a Technician and an Entrepreneur then there is more opportunity today than there ever has been before...

View Article

Act Before You Think

  Have you ever lost a life changing opportunity? Did you ever pass on a great deal? Have you ever regretted waiting for a better time to act? The strategy of acting before you think keeps you from rationalizing your way out of making a decision you know in your heart is the right thing to do.  Don’t stop and consider what you should do, instead trust your gut! Too often people fear looking foolish, and, as a result, end up getting left behind and becoming victims. The rule doesn’t remove ‘thinking’ from the process. The power to act before you think was advocated by one of the world’s most notable psychologists Carl Jung, whose work led to today’s personality test scales of introvert and extrovert. Jung said: “the creation of something new is not accomplished by intellect but by instinct.” Jung’s phrase: “creating something new” is the same thing as: Problem solving. Decision making Productivity and Creativity The three parts of our mind must work in harmony with each other, but conative, or the Instinctual mind is the part of us that determines whether we act in accordance with our truest selves or are influenced by the chatter of...

View Article