Marketing the Exceptional Practice

• Getting People’s Attention and Keeping it!
• Separating yourself from the ‘pack ‘ of mediocrity.
• Creating your ‘Personal Brand’
• Creating your ‘Brand Promise’
• Brand ‘Promise Principles’
• Developing your ‘Brand Mindset’
• Creating your ‘Brand Culture’
• Brand Strategy Doctrine
• The Promise Rule
• Predicting Brand Success

Pathways to Excellence: 3 Day Workshop

Human beings by changing the inner attitudes of their minds, 
can change the outer aspects of their lives.
–William James

This is a workshop about Taking You and Your
 Practice to the Next Level.
 At some time in your career you realize that YOU are the 
greatest limiter to your own success. 
Separating your practice from the ‘herd’ of mediocrity.
 Using Principles and Models of human development we will
 fashion a renewal of your life and practice. 

This is a Renewal of Practice Workshop aimed 
directly at those who have reached a place in their 
career that they simply can’t go any farther, reach any 
higher. 

This workshop is for dentists who are ON A PLATEAU
 and are experiencing any of the following:

• A sense of burnout.
• You’ve been successful and are ready for a New Chapter in
 your life and practice.
• Working harder and harder but aren’t feeling good.
• Progress has been limited in past 3 years.
• You sense something isn’t right but don’t know what to do about it.
• This is a workshop that focuses on Limitations of Growth and
 key instigators of growth.
• This workshop focuses on Leadership Principles and you.

Creating a Diagnostically Driven, Patient Centered 
Level III Practice: 3 Day Workshop

• 20% of all dentists pursue Advanced Technical Training
• Less than 1% ever fully utilize their Technical Skills and Capabilities
• This is a workshop that combines a New Patient Process that is both  diagnostically effective and patient effective.
• Key strategies to create a Referral Driven Practice.
• The majority of dentists no matter their training are not effective in converting patients to more comprehensive systems based care.
• This Workshop focuses on key strategies and tools to dramatically increase your effectiveness with new patients and existing patients.
• The dentist as a ‘Coach’ rather than a ‘fixer’.
• If you have had Advanced Technical Training and want to utilize it then this Workshop is for you.

Advanced Case Presentation Workshop: 2 Day Workshop

This is a one-on-one workshop for those who are diagnosing and presenting cases in excess of $40,000 on a regular basis.

• You will bring your own Videos (Flip or otherwise) of your New Patient Interviews and Review of Findings and will Advance more in 3 days than you would 10 years on your own.
• This is like a Recurrency  Course.  As a pilot, I have more than 800 hours of training in my 32 year period of flying.
• The reason you do recurrency training is we all fall into bad habits. The same is true in your examination, diagnosis and treatment planning process.
• This workshop is designed for those with Advanced Training or Specialty training and want to not only increase Case Acceptance but also build a referral driven practice.

The Truth About You Workshop: 3 Day Workshop

Everything that happens in your life is your teacher.
 The secret is to sit at your own feet and create a life
 and practice that is truly you.

Everyone has a story. Everyone of us is on a Path.
 We are writing our own story. 
The more we learn about ourselves, the more authentic
 our lives and stories become.

The six Adult Passions
:

1. PERSONAL MASTERY → Claiming Yourself
2. ACHIEVEMENT → Proving Yourself
3. INTIMACY → Sharing Yourself
4. PLAY and RE-CREATION → Integrating Yourself
5. COMPASSION & CONTRIBUTION → Giving Yourself
6. SEARCH FOR MEANING → Integrating Yourself.

• No two dentists are the same.
• No two dentists will ever have exactly the same type of practice.
• The emphasis of this workshop is to help you, guide you to create a 
practice that represents YOU.
• Writing your own story.
• Your journey of practice and life.

”Until you make peace with who you are, 
you’ll never be happy with what you have.

The Refresher Course

Once graduated from the Management Program, teams often find the need to revisit their learning from The Schuster Center. Whether new staff has been added or time has elapsed, The Refresher Course provides a perfect opportunity to expose any new team members to the management model as well as spark enthusiasm and bring new energy to your day-to-day activities. We offer the Refresher Course here in Scottsdale at least once yearly. However, we will bring the training to your home town if you can coordinate 5 or more groups for the session.

These are some of the reasons for attending a Refresher Course:

• New team members have not been adequately trained on the philosophy of your practice and/or the management systems in the practice.
• You are not sure if your net income is increasing each year.
• Staff meetings could be more effective.
• You need some new projects to work on to grow your practice.
• Marketing strategies have become obsolete.
• Your new patient process is not netting you the desired results.
• Your team is not sure how to track practice statistics.
• The practice is personality dependent versus systems dependent.

Here’s what will be covered during this 2-day course:

• Overview of The Schuster Model for Practice Development
• Vision and Values
• Communication
• Budgeting and Statistics Review
• Appointment Book Control
• New Patient Process
• Marketing
• Team Development
• Telephone Control

The Refresher Course highlights the core Management curriculum as well as incorporating all new curriculum that has been added in the last few years. If you find yourself needing a “shot in the arm”, this is the course for you and your team.

The Refresher Course is a great opportunity to get new team members on board as well as re-charge team members who have attended the Retreats in Scottsdale. This program has been structured just for Schuster Center graduates.

Refresher Course: 2 days (12 AGD Credit Hours)
The Schuster Center for Professional Development is a PACE-approved provider of continuing education. Call 1-800-288-9393 for information .