Michael Gerber wrote a book and sold millions of copies under various titles because of a key true statement he wrote which is the foundation of all his books.
“You go to dental school, medical school, law school and you learn the technical skills of your profession and you have an Entrepreneurial Seizure and you think you can start or buy a business that does that work.”
A dentist (any professional) with a ‘Technician Mindset’ does what he or she does for ‘inside results’ for themselves!
A dentist (any professional) with a ‘Entrepreneurial Mindset” does what he or she does for ‘outside results’ for their patients. As we witness the speed of change in our Economy and in our Culture, vastly different expectations and demands have occurred in the minds and hearts of the people we call patients.
If you happen to be stuck (trapped) in a ‘technician mindset’ then you can be sure that you’ll be left wondering what happened to your practice, your life, your enjoyment, your profits.
But, if you are so fortunate to understand that you are both; a Technician and an Entrepreneur then there is more opportunity today than there ever has been before and it’s right in front of you…your next patient.
I’m a fan, a huge fan of M. Scott Peck. I’ve probably read The Road Less Traveled a thousand times. I take it with me on every trip I go on as it has such powerful meaning to me in my life and in my life’s work. He wrote another landmark book, A World Waiting to be Born ,and in that book he wrote this powerful and true statement:
“While nothing more needs to be said about professional vocations in general, much more deserves to be said about one profession in particular. This is the profession of management. There are many reasons to single it out for special attention.
First, it is generally the most powerful of professions. Indeed, it might be referred to as the ‘profession of professions’. It is the manager who generally manages other professionals. It is the manager whose decisions and behavior generally affect the most lives—thereby either enhancing or damaging those lives. Far more than anyone else, it is the manager who determines whether the organization will be a civil or uncivil institution.”
Any professional who abdicates their ‘managerial responsibility’ can be assured that someone else will be managing their lives and their patient’s lives.
Every professional has three central responsibilities:
Management—organizing time, money and delivery of the best that can be done.
Leadership—inspiring, engaging and creating compelling experiences including communication, sales, and establish the direction and purpose of the practice.
Technician—learning to produce the best technical result when needed and wanted.